Captivated, the visitors of a fair of Eco-fashion and sustainable design gather around a cardboard box, inside which 61 cute little chicks are scampering about. Meanwhile, on the other side, a girl with a pleasant smile explains to them what her project “Save the males” is about. She is an artist, known as Tinkebell, and the chicks, all male, will need the help of those present, if they are not to end up in the shredder. It is a fate that would have been inevitable, had they been left at the poultry farm where she picked them up earlier, and one they would have shared with the 31 million chicks that are born as males each year in the Netherlands.
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